ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential.
Fortunately, I've compiled a list of 23 ChatGPT prompts for marketing strategies. If you‘re unfamiliar with ChatGPT, here’s what you need to know.
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5 ChatGPT Prompts for Marketing (General)
How to Use These Marketing ChatGPT Prompts
5 ChatGPT Prompts for Business Marketing
5 ChatGPT Prompts for Content and Social Media Marketing
3 ChatGPT Prompts for Marketing Analytics
5 ChatGPT Prompts for Email Marketing Campaigns
What is ChatGPT?
ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.
ChatGPT's answers are original and have not been copied and pasted from the web.
Aside from a paid subscription version called ChatGPT Plus, the tool is free.
ChatGPT is one of the latest developments in AI tools. Suppose you‘re looking for other ways to integrate AI into your marketing workflow.
In that case, you may be interested in HubSpot’s suite of generative AI tools to help you ideate, create, and share remarkable content quickly and efficiently.
Now, let's get into the wide range of prompts you can use to get the most out of ChatGPT.
5 ChatGPT Prompts for Marketing
1. “List [number] ideas for blog posts about [topic].”
As a writer, I experience days when the ideas flow like an endless river. But there are days when writer's block hits me like a brick, and I can't think of anything relevant to blog about.
Fortunately, you can enter the prompt above to let ChatGPT come up with topics for you.
2. “Write a minute-long advertisement script about [product, service, or company].”
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I've written for HubSpot's YouTube channel a few times, and it taught me that it's not easy to write a script that fits into a specific time constraint.
You don't need to struggle like I did. If you're having difficulty writing a script for a timed video, enter the above prompt and have ChatGPT generate a timed script for you.
Pro Tip: Read the script aloud and time yourself so you can ensure it's accurate.
3. “Create a three-month social media campaign calendar for our product to [insert goal] and mention the channels we should focus on.”
Planning a long-term campaign calendar can be tedious, but ChatGPT can generate one in just a minute by entering the prompt above.
If you decide to use the AI chatbot to craft a campaign calendar for you, I suggest reading the plan thoroughly and tweaking it to your liking before implementing it.
4. “Create three call-to-action button ideas based on the contents of this blog post.” Then, paste in the content.
I told ChatGPT, "Create three call-to-action button ideas based on the contents of this blog post." Then, I pasted the text of this blog post about the 10 best Etsy Alternatives.
ChatGPT generated 3 CTAs in just seconds.
5. “Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.”
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I entered the prompt into ChatGPT and used Legos as an example. It was a pretty extensive plan, so I can show you everything the chatbot generated but I'm satisfied with the plan as a template.
As you can see, ChatGPT is a great tool for ideation in marketing. Once you have all the ideas, you may need help putting them together. Luckily, HubSpot’s FREE AI Email Writer makes it easy to generate more emails in less time. Try it here.
How to Use These Marketing ChatGPT Prompts
ChatGPT is a fantastic tool, but it’s just that, a tool. So, like any tool, to use it effectively, you have to understand how it works and what you can do. Here are six tips for making these marketing ChatGPT prompts work for you.
1. Understand what kind of output you want.
Garbage in, garbage out definitely applies here. So before you even dive into any of these prompts, make sure you have a good understanding of what it is you even want to accomplish.
If, for example, you’re asking it to create a landing page, make sure you know what a good landing page should look like so you can be hyper-clear in the beginning.
You can also be clear in your feedback to ChatGPT as you refine its responses.
2. Give it a job.
Make sure the ChatGPT knows what its role is and what you’re trying to create. Tell it, “You’re an expert ____ (role) creating a _____ (what you’re creating) for your audience of (describe audience).”
I’ve found that this approach provides the context and helps get the output you want. What’s more, because you understand the kind of output you want (step one), you can better describe the job you want ChatGPT to do.
3. Offer as much detail as you can.
When I say be as detailed as possible, I mean go overboard here. ChatGPT is a robot, a smart robot, but a robot. You have to spell out what you’re looking for. Things I always recommend people consider:
- Any messaging or tone of voice guidelines.
- Information you have about your target audience.
- Specific outcomes you want it to provide, like “I need X versions of this headline or subject line.”
- Anything you might include if you were tasking this to a team member.
Don’t be afraid to ask ChatGPT if there’s any additional information it needs. If anything seems missing, you can always add details later OR go back to the drawing board and start over.
If you’re providing a lot of information and hitting enter multiple times, consider including a note at the end, “Please don’t start yet. I’m dropping more information next. Please just say, ‘Got it,’ and I’ll add the next bit of information.”
4. Get granular and specific.
Ask questions that get right to the point. Don’t be generic here. Instead of asking, “What marketing tactics should I consider?” try a query that's more specific.
You might consider saying:
“My audience of _____ (describe your audience) has responded well to messages and campaigns about how to solve XYZ problem. My company does ______ (explain your value prop). What are some related ideas I could try?”
Let’s try another example. Granted, this isn’t marketing-focused, but it gives you an idea of the specificity.
“Give me a kid-friendly meal plan for five days” will give you five days of breakfast, lunch, dinner, and a snack based on foods you may or may not have or want to eat.
Instead, when you give it more context, it can help you create exactly what you’re looking for.
“I have chicken breast, salmon, and ground beef in the freezer and eggs in the fridge. I also have lots of veggies and a full dry pantry. Please give me a five-day dinner plan with Mediterranean-inspired, kid-friendly meals I can make in 30 minutes or less.”
The prompt above leads to five meal ideas, complete with ingredients and a recipe, which is much easier to use. You can use the same principles in your marketing.
5. Give helpful feedback.
If ChatGPT delivers a hot load of garbage, don’t say, “Nope, that’s not it. Try again.”
Give it the same context and type of feedback that you’d share with someone on your team. “The idea is right on, but your tone is far too formal. Try again, cutting the number of words in half and keeping things more casual yet professional.”
You can also say something like, “This completely misses the mark. I think we need to focus on ____ outcome instead.” Or you might say, “Let’s try that again. Can you give me a version that
Or if it’s spot on, say, “That’s spot on. I really like the tone, cadence, message, etc. Let’s keep going.”
6. Don’t trust it farther than you can throw it.
Because ChatGPT is designed to sound human, it often creates language that sounds good or seems logical or reasonable. The only problem? That means ChatGPT is also notorious for making up facts and statistics, so always double- or triple-check anything it spits out.
9 Statistics About AI and Marketing
Generative AI may be the new kid on the marketing block, but since GPT-4 dropped in March 2023, I’ve seen huge changes in how marketers use AI to improve and streamline productivity. And, based on HubSpot’s recent State of AI report, most marketers seem to agree.
- 35% of marketers report using AI-driven tools in their day-to-day roles.
- 90% believe that AI makes it easier to spend less time on manual tasks, with 88% agreeing that AI frees them up to focus on the most important parts of their roles.
- 77% believe that AI helps pull insights from data that they otherwise wouldn’t be able to find.
- 68% believe that people should use AI and automation but avoid becoming overly reliant on it.
- Across the board, people say that AI and automation saves them 1 hour and 49 minutes every day.
- The number 1 benefit marketers see in AI and automation is that it makes them more effective in their jobs. Increased productivity and less time on manual tasks make up numbers 2 and 3, respectively.
- 89% of all marketers who use generative AI consider it effective for content creation.
- 97% of all marketers who use generative AI consider it effective for data analysis.
- The two most effective strategies for prompting generative AI are experimenting with different prompts to see what works best for your specific use case (#1) and providing relevant context or background information in your prompt (#2).
5 ChatGPT Prompts for Business
1. “What are the top trends in [your industry] for 2024?”
ChatGPT can also relay the latest trends in your industry if you ask it to. Just remember to fact-check for yourself, because like the disclaimer says: "ChatGPT can make mistakes."
2. “What are the most important metrics to measure the success of marketing our business?”
Again, you want to supplement ChatGPT's responses with your own research to ensure you have the right information.
3. “How can we use social media to increase brand awareness?”
Brand awareness and social media go hand-in-hand. In fact, 90% of social media users follow at least one brand, and 76% of users have purchased an item after seeing it on social media.
ChatGPT can provide a framework for how to use social media to boost brand awareness. Just use the above prompt.
4. “How can we improve search engine optimization for our business?”
According to our Ultimate Guide to SEO in 2024, 86% of consumers say search engines are the best way to get information. We also found that, across all generations, people overwhelmingly use search engines to get answers online.
So, if your business' website is optimized for SEO, you'll boost the chances of consumers finding your brand online the next time they search for a product or service associated with your industry.
Now, you can prompt ChatGPT to generate ways to improve SEO for your business.
5. “How can we use automation to simplify our marketing tactics?”
Automation is gaining prominence in the marketing industry. A study found that 63% of marketing leaders report using automation in their email marketing efforts.
Moreover, 50% use it for social media management, and 40% automate their paid ads efforts. If you want to leverage automation but you're not sure how, just ask ChatGPT!
5 ChatGPT Prompts for Content Creation and Social Media
As I mentioned earlier, ChatGPT is an excellent tool for fighting writer's block and finding ideas or topics to pursue in content creation.
The prompts below will help you find ideas or create content for social media and in different mediums such as blogging or video.
1. “Write an 800-word blog post about [subject], and include the following keywords in the headline, subheading, and body paragraphs.” Then, list the keywords you want ChatGPT to include.
2. “Write a list of blog titles that include statistics on [topic].”
3. “Write a YouTube video script about [product, blog, company, etc.].”
4. “Write a 100-word Instagram caption about [topic] in an informative and friendly tone and include relevant hashtags.”
5. “Write 10 YouTube headlines about [topic] and include the words [keywords].”
3 ChatGPT Prompts for Analytics
1. “What are the most important KPIs for [industry].”
KPIs, or Key Performance Indicators, are metrics that help marketers determine the success of their business or campaign. Different industries have different KPIs and if you're not sure what metrics to track, ask ChatGPT with a prompt.
2. “How did I determine which channel generates the most web traffic for my brand?”
If you ask it to, ChatGPT can help you determine which channels will generate the most traffic for your brand.
3. "How can I optimize my website to rank higher in SERPs?"
Again, you'll want to supplement ChatGPT's response with your own research, but this prompt will help you get an idea of things you can do to improve your website's standing in SERPs.
5 ChatGPT Prompts for Email Campaigns
ChatGPT is a great tool for generating subject lines for emails. With prompts below, you can generate subject lines promoting a product, service, or holiday deal.
You can also tell the chatbot to generate email copy meant to boost open rates or promote a special event.
- “Generate [number] subject lines for an email campaign about [product or service.].”
- “Write [number] holiday-themed subject lines about clothes shopping.”
- “What are the best subject lines to increase open rates?”
- “What are best practices for writing an engaging email subject line?”
- “Write the body copy for a promotional email campaign about [company] spring sale. Write in an upbeat and friendly tone."
Using ChatGPT in Marketing
Generative AI tools like ChatGPT have the power to change everything about the way we market. I’ve already seen huge time savings when it comes to analyzing transcripts and brainstorming.
And I suspect we’re only seeing the tip of the iceberg.
However, a word of caution: ChatGPT has a ton of potential as a tool, but it’s still just a tool, which means you have to know how to use it. That’s why we’ve provided this article.
When you use the prompts here, you’ll have a leg up when it comes to knowing how to create a prompt to build out marketing campaigns, answer pressing sales questions, and free up time so you can focus on the more creative aspects of marketing.
Now that you know the prompts, it’s your turn. Time to dive in and experiment with ChatGPT to see how it fits into your marketing processes.
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